Contextere Announces New Board Member

In by Contextere


Ottawa, ON – contextere is pleased to announce that Sara Holoubek is joining our Board of Directors as an Independent Director.

“Sara is a global thought leader with a track record of helping large public and private organizations adapt to new technologies and ways of working,” says Gabe Batstone, Chief Executive Officer at contextere. “We have a shared passion for the human element of technology, identifying root cause business problems, and transforming the ‘Future of Work’. The foundation of contextere is a culture of curiosity, empathy, and judgment, which is enhanced by Sara’s Leadership. Sara brings the rare combination of bold vision, pragmatic experience, and willingness to challenge the ‘growth at all costs’ mindset.”

For her part, Sara shares that she’s “delighted to join the contextere board, and looks forward to supporting the company’s efforts to bring Blue Collar AI to the 21st century workforce. AI, automation, and new ways of working have enormous potential to enable and augment workers of the future. As we move from linear education models to frameworks that support lifelong learning, we need to develop tools that bring the benefits of technology to humans.”

Sara is the CEO and founder of Luminary Labs, a New York-based strategy and innovation consultancy that develops strategies and innovation systems to help Fortune 500, government, and non-profit organizations thrive in the face of change. She is also an active early-stage investor.

Sara previously served as a director and chair of the Step Up National Board, a non-profit that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. Her previous advisory roles include serving on the inaugural RWJF Pioneer Fund Advisory Group and the Aspen Health Innovation Project Planning Committee.

Sara has been widely quoted in publications such as Fast Company, The Washington Post and She has been recognized by LinkedIn as a 2017 Top Voice in Technology, Mashable as a female founder to watch, SmartCEO magazine as a 2017 New York Brava award winner, and PepsiCo WIN for her contributions to women in technology. Her company has been profiled in business books, Geek Girl Rising, Here’s the Plan, The Big Enough Company, and Stiletto Network. She also serves as a frequent guest lecturer on the subjects of technology and innovation.

Prior to founding Luminary Labs, Sara served as the Chief Strategy Officer of iCrossing and President of SEMPO, the global trade organization for the search marketing industry.

About Contextere

contextere is transforming the future of work using AI to deliver actionable intelligence to the last tactical mile, empowering your workforce and improving asset performance. We work in the field with customers to meet challenges head-on, supporting digital transformation, driving connected worker initiatives, and deploying our products to produce results for today and tomorrow.

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