A Human-Centric Approach to AI and Machine Learning


Our mission is to transform the future of work by using AI to deliver actionable intelligence to the last tactical mile, empowering workers and improving asset performance.

A Human-Centric Approach to AI and Machine Learning


Our mission is to transform the future of work by using AI to deliver actionable intelligence to the last tactical mile, empowering workers and improving asset performance.

Our Beliefs


Warm Hands Still Touch Cold Steel

Data analytics and process optimization will not impact operational outcomes if the people doing the work do not have the contextualized knowledge required to execute effectively.


Big Data Should be Small

What the industrial employee does not need is more sensors, more complexity and more dashboards – they simply need to know when and where to execute. Providing automated actionable data at the point of service will reduce unplanned downtime, increase productivity and save lives.


Skilled is a State of Mind

All humans are skilled. PERIOD. What differs is access to education, technology and tools to get the job done. Contextere helps solve that problem by presenting the right information at the right time on the right device with the right context.

Our Beliefs


Warm Hands Still Touch Cold Steel

Data analytics and process optimization will not impact operational outcomes if the people doing the work do not have the contextualized knowledge required to execute effectively.


Big Data Should be Small

What the industrial employee does not need is more sensors, more complexity and more dashboards – they simply need to know when and where to execute. Providing automated actionable data at the point of service will reduce unplanned downtime, increase productivity, and save lives.


Skilled is a State of Mind

All humans are skilled. PERIOD. What differs is access to education, technology and tools to get the job done. Contextere helps solve that problem by presenting the right information at the right time on the right device with the right context.

Our Beliefs



What's Next is What Matters

Global industries with remote or mobile assets are losing money through workforce-related inefficiency. Existing enterprise software and equipment automation solutions do not effectively engage or address the field workforce component


Warm Hands Still Touch Cold Steel

All the analyzing, optimizing and distribution of operational information will not succeed if the people doing the work do not have the skills and contextualized information required to execute effectively.


Big Data Should be Small

What the industrial employee does not need is more sensors, more complexity and more dashboards – they simply need to know when and where to execute. Providing automated actionable data at the point of service will reduce unplanned downtime, increase productivity and save lives.


Skilled is a State of Mind

There exist massive employment gaps and massive unemployment – but how? We believe that all people are skilled but are simply not presented with the right information and technology to apply those skills. Contextere solves that problem by presenting the right information at the right time on the right device with the right context. 

Extracting and understanding systemic human error


Although there has been great progress in identifying and resolving systemic error with equipment, there is virtually nothing to capture and address systemic human error. Understanding the common ways in which groups of individuals function correctly and incorrectly can refine automated guidance and avoid equipment redesign.

  • Non-Productive Time

    Over 50% of an industrial worker’s day is spent on unproductive activities such as: sifting through data, searching for equipment, and waiting for colleagues.

  • Human Error

    25% of the time when an industrial employee attempts to install, repair, or maintain complex equipment they make an error.

  • Safety Incidents

    There is more than one safety incident per day at industrial companies.

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