We are

contextere is an industrial software company creating AI powered solutions focused on human performance. With contextere, Global 2000 companies capture value through increased productivity and safety while reducing equipment downtime.

At contextere we don’t see a future driven by more job losses due to automation but more job opportunities created with technology. We’re making sense of the overwhelming amount of data and information generated from smart machines and enterprise analytics to help workers perform better and to close the global gap in skilled workers.

Our Founders


“There are three impacts that motivated us to start contextere. The first is the ability to save lives through the use of technology in the workplace. The second is to bridge the skilled worker gap where we have millions of vacant jobs yet millions of underemployed or unemployed citizens. The third is to reclaim some of the billions of dollars lost in the North American economy due to productivity leakage. contextere will develop a new augmented 21st century workforce and make every worker skilled.”
– Chief Executive Officer Gabe Batstone

Gabe Batstone is the co-founder & CEO of contextere. He brings to the company two decades of experience in implementing emerging technology across multiple industries on 6 continents. This has included innovations driving smart city, digital oilfield, future soldier, and industrial augmented reality applications. Gabe has worked for market leaders in the aerospace, defense, automotive, and energy markets including NAVTEQ, CAE, and NGRAIN.

Gabe serves on the Board of Directors of the Canadian American Business Council (CABC) promoting continental trade policy. Gabe also founded Teagan’s Voice a non-profit organization dedicated to protecting children’s rights following the murder of his 8-year-old daughter in 2014.

Gabe holds a Bachelor of Applied Arts, specializing in Geographic information Systems, from Ryerson University in Toronto and a Masters of Business Administration from the University of Baltimore. Gabe is a frequent public speaker, published writer, and has completed postgraduate studies at the United Nations Institute for Training & Research, University of Chicago, and Harvard Law School.

“I’ve spent thirty-odd years helping businesses increase knowledge capture, decision-making, and individual performance using simulation technology, virtual training solutions, and augmented and virtual reality. Two common themes kept emerging: first, skilled workers in the field are rarely provided with the right information to do their job; and second, people spend too much time in the classroom and not enough time learning effectively on the job. When the global challenge of hiring and re-training skilled workers is combined with these two themes, there is an immediate need for action. contextere is that response – using artificial intelligence, contextual awareness, and mobile guidance, I believe we can enhance the skill and knowledge level of any individual and ensure that each is safe and productive in their jobs every single day.”
– Chief Strategy Officer Carl Byers

As co-founder and Chief Strategy Officer at Contextere, Carl drives integrated R&D, product development, and collaborative partnerships. Carl serves as President of the AREA, a not-for-profit organization focused on accelerating the adoption of augmented reality in the enterprise. He is also co-founder and director of United World Voices, a registered charity dedicated to improving the lives of vulnerable persons and communities in Canada, India, and Africa.

Carl Byers applies thirty years of experience in modeling and simulation, virtual environments, and augmented reality to software applications that improve knowledge-based productivity enhancement and decision making in complex distributed organizations. Throughout his career, he has actively developed strategic relationships between companies and academic institutions to accelerate the development of new products and reduce the barriers to commercialization.

Carl holds a Master’s in Business Administration from the Schülich School of Business in Toronto, a Master’s in Human Security & Peacebuilding from Royal Roads University in Victoria, and a Bachelor’s in Applied Science in Engineering Physics from Queen’s University at Kingston.


“There are three impacts that motivated us to start contextere. The first is the ability to save lives through the use of technology in the workplace. The second is to bridge the skilled worker gap where we have millions of vacant jobs yet millions of underemployed or unemployed citizens. The third is to reclaim some of the billions of dollars lost in the North American economy due to productivity leakage. contextere will develop a new augmented 21st century workforce and make every worker skilled.”
– Chief Executive Officer Gabe Batstone

Gabe Batstone is the co-founder & CEO of contextere. He brings to the company 19 years of experience in software development across multiple industries around the globe. This has included innovations driving smart city, digital oilfield, future soldier, and industrial augmented reality applications. Gabe has worked for technology leaders in the aerospace & defense, automotive, and energy markets including NAVTEQ, CAE, and NGRAIN.

Gabe serves on the Board of Directors of the Canadian American Business Council (CABC) promoting continental trade policy. Gabe also founded Teagan’s Voice a nonprofit organization dedicated to protecting children’s rights following the murder of his 8-year-old daughter in December 2014.

Gabe holds a Bachelor of Applied Arts, specializing in Geographic information Systems, from Ryerson University in Toronto and a Masters of Business Administration from the University of Baltimore. Gabe is a frequent public speaker, published writer, and has completed postgraduate studies at the United Nations Institute for Training & Research, University of Chicago, and Harvard Law School.

“I’ve spent thirty-odd years helping businesses increase knowledge capture, decision-making, and individual performance using simulation technology, virtual training solutions, and augmented and virtual reality. Two common themes kept emerging: first, skilled workers in the field are rarely provided with the right information to do their job; and second, people spend too much time in the classroom and not enough time learning effectively on the job. When the global challenge of hiring and re-training skilled workers is combined with these two themes, there is an immediate need for action. contextere is that response – using artificial intelligence, contextual awareness, and mobile guidance, I believe we can enhance the skill and knowledge level of any individual and ensure that each is safe and productive in their jobs every single day.”
– Chief Strategy Officer Carl Byers

As co-founder and Chief Strategy Officer at Contextere, Carl drives integrated R&D, product development, and collaborative partnerships. Carl serves as President of the AREA, a not-for-profit organization focused on accelerating the adoption of augmented reality in the enterprise. He is also co-founder and director of United World Voices, a registered charity dedicated to improving the lives of vulnerable persons and communities in Canada, India, and Africa.

Carl Byers applies thirty years of experience in modeling and simulation, virtual environments, and augmented reality to software applications that improve knowledge-based productivity enhancement and decision making in complex distributed organizations. Throughout his career, he has actively developed strategic relationships between companies and academic institutions to accelerate the development of new products and reduce the barriers to commercialization.

Carl holds a Master’s in Business Administration from the Schülich School of Business in Toronto, a Master’s in Human Security & Peacebuilding from Royal Roads University in Victoria, and a Bachelor’s in Applied Science in Engineering Physics from Queen’s University at Kingston.

Our Advisory Board


General George A Joulwan (ret) United States Army, retired in 1997, has had a career of exemplary military service and outstanding foreign policy experience. His final military assignment was as Commander in Chief, United States European Command (CINCEUR) and as the 11th Supreme Allied Commander Europe (SACEUR). As CINCEUR, General Joulwan conducted over 20 successful operations in the Balkans, Africa and the Middle East. He established the first-ever strategic policy for U.S. military engagement in Africa. In addition, he served two combat tours in Vietnam, served in the Pentagon as the Executive Officer for the Chairman, Joint Chiefs of Staff, was Special Assistant to the President of the United States, and was Special Assistant to the SACEUR, General Alexander Haig. He is a graduate of West Point and holds a Master’s Degree in Political Science from Loyola University in Chicago.

Terry Cunningham is a silicon valley veteran and serial entrepreneur with a 25 year track record of success building innovative high-growth technology companies. Currently Terry is the CEO of Springpath who is at the forefront of pioneering hyper-converged infrastructure software. Prior to that Terry was President and General Manager of Seagate’s cloud storage and DR division, Evault, Inc. Cunningham originally founded Crystal Decisions, which was purchased by Seagate in 1994. Cunningham piloted Seagate Software through $350 million worth of acquisitions and helped grow the organization, with 40 offices and 2,000 employees. Cunningham’s accomplishments also include serving as president and COO of Veritas Software, and founding other successful software companies including InfoGenenis and Coral8. Terry holds a bachelor’s degree in mechanical engineering from the University of Waterloo.

Rick Boggs has over 35 years of experience designing and implementing War Fighter Training Solutions. He serves as a Senior Fellow at Lockheed Martin Mission Systems & Training in Orlando, Florida. His Innovation Garage has been advancing the incorporation of new technologies into training and logistic systems for the past 5 years. They are currently focused on man-wearable subsystems for both display and computational systems to create a 360 degree Dome-Less Pilot Training device. Prior to that he served 10 years as Chief Engineer and System Architect of the F35 Joint Strike Fighter Training Solution for program and led this team to create the initial design that is currently being fielded. He has in-depth knowledge of all the products from Instructional Design, Learning/Training Management, Infrastructure Design, and Content Creation to serve as a Training Subject Matter Expert across Lockheed Martin.

Jacques Renaud is an executive, technologist and a maker who thrives at the intersection of business and technology. Jacques brings more than twenty-five years of wide ranging business and technology experience, as well as transferable industry insights. Early in his career Jacques was tasked with turning around underperforming divisions for large multinationals such as Coca-Cola. He has since successfully lead strong management teams and product strategy, combining vertical market expertise, technical know-how, strategic planning and entrepreneurial experience. Jacques has led many projects helping businesses and governments automate complex processes resulting in the delivery of valuable and meaningful results for all stakeholders. Jacques was most recently co-founder and CEO of Privasoft Corp., an international software company which he sold in 2011. He is giving back to his community by sitting on various economic development committees promoting the creation of a healthy entrepreneurial ecosystem in Ontario.

Prof. Steven Feiner, Ph.D is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab. His research interests include human-computer interaction, augmented reality and virtual environments, 3D user interfaces, knowledge-based design of graphics and multimedia, mobile and wearable computing, computer games, and information visualization. His lab created the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneered experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. Prof. Feiner is an IEEE Fellow, a member of the CHI Academy, and a recipient of the ACM SIGCHI Lifetime Research Award, the IEEE VGTC Virtual Reality Career Award and the IEEE ISMAR Career Impact Award. He and his students have won the ACM UIST Lasting Impact Award and the ISWC Early Innovator Award. He has served as general chair or program chair for over a dozen ACM and IEEE conferences and is coauthor of two editions of Computer Graphics: Principles and Practice.

Dr. Peter Williams has played a major role in the development and delivery of IBM’s smart cities and smart utilities solutions. He has worked with organizations as diverse as the UN and EU, many city, state and local governments, and many utilities, globally, on these issues. By background a strategy and change consultant, he has spent his career at the intersection of technology and strategy, and currently focuses on issues including the role of the Internet of Things, artificial intelligence, and block-chains in city and utility operations. He has extensive experience of advising VCs and start-up companies in these areas. A native of the UK, Dr Williams has lived in the US since 1999. His Doctorate is from the University of Bath. He also holds the title of IBM Distinguished Engineer, and was a Visiting Lecturer on Smart Cities and Communities at Stanford University. He is married with 3 adult children.

Our Advisory Board


General George A Joulwan (ret) United States Army, retired in 1997, has had a career of exemplary military service and outstanding foreign policy experience. His final military assignment was as Commander in Chief, United States European Command (CINCEUR) and as the 11th Supreme Allied Commander Europe (SACEUR). As CINCEUR, General Joulwan conducted over 20 successful operations in the Balkans, Africa and the Middle East. He established the first-ever strategic policy for U.S. military engagement in Africa. In addition, he served two combat tours in Vietnam, served in the Pentagon as the Executive Officer for the Chairman, Joint Chiefs of Staff, was Special Assistant to the President of the United States, and was Special Assistant to the SACEUR, General Alexander Haig. He is a graduate of West Point and holds a Master’s Degree in Political Science from Loyola University in Chicago.

Terry Cunningham is a silicon valley veteran and serial entrepreneur with a 25 year track record of success building innovative high-growth technology companies. Currently Terry is the CEO of Springpath who is at the forefront of pioneering hyper-converged infrastructure software. Prior to that Terry was President and General Manager of Seagate’s cloud storage and DR division, Evault, Inc. Cunningham originally founded Crystal Decisions, which was purchased by Seagate in 1994. Cunningham piloted Seagate Software through $350 million worth of acquisitions and helped grow the organization, with 40 offices and 2,000 employees. Cunningham’s accomplishments also include serving as president and COO of Veritas Software, and founding other successful software companies including InfoGenenis and Coral8. Terry holds a bachelor’s degree in mechanical engineering from the University of Waterloo.

Rick Boggs has over 35 years of experience designing and implementing War Fighter Training Solutions. He serves as a Senior Fellow at Lockheed Martin Mission Systems & Training in Orlando, Florida. His Innovation Garage has been advancing the incorporation of new technologies into training and logistic systems for the past 5 years. They are currently focused on man-wearable subsystems for both display and computational systems to create a 360 degree Dome-Less Pilot Training device. Prior to that he served 10 years as Chief Engineer and System Architect of the F35 Joint Strike Fighter Training Solution for program and led this team to create the initial design that is currently being fielded. He has in-depth knowledge of all the products from Instructional Design, Learning/Training Management, Infrastructure Design, and Content Creation to serve as a Training Subject Matter Expert across Lockheed Martin.

Jacques Renaud is an executive, technologist and a maker who thrives at the intersection of business and technology. Jacques brings more than twenty-five years of wide ranging business and technology experience, as well as transferable industry insights. Early in his career Jacques was tasked with turning around underperforming divisions for large multinationals such as Coca-Cola. He has since successfully lead strong management teams and product strategy, combining vertical market expertise, technical know-how, strategic planning and entrepreneurial experience. Jacques has led many projects helping businesses and governments automate complex processes resulting in the delivery of valuable and meaningful results for all stakeholders. Jacques was most recently co-founder and CEO of Privasoft Corp., an international software company which he sold in 2011. He is giving back to his community by sitting on various economic development committees promoting the creation of a healthy entrepreneurial ecosystem in Ontario.

Prof. Steven Feiner, Ph.D is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab. His research interests include human-computer interaction, augmented reality and virtual environments, 3D user interfaces, knowledge-based design of graphics and multimedia, mobile and wearable computing, computer games, and information visualization. His lab created the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneered experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. In recent years, Prof. Feiner has been program co-chair for IEEE Virtual Reality 2012 and Foundations of Digital Games 2012; general chair or co-chair for ACM VRST 2008 (15th Symposium on Virtual Reality Software and Technology), INTETAIN 2008 (Second International Conference on Intelligent Technologies for Interactive Entertainment), and ACM UIST 2004 (17th Symposium on User Interface Software and Technology); and doctoral symposium chair for ACM UIST 2009–2012.

Dr. Peter Williams has played a major role in the development and delivery of IBM’s smart cities and smart utilities solutions. He has worked with organizations as diverse as the UN and EU, many city, state and local governments, and many utilities, globally, on these issues. By background a strategy and change consultant, he has spent his career at the intersection of technology and strategy, and currently focuses on issues including the role of the Internet of Things, artificial intelligence, and block-chains in city and utility operations. He has extensive experience of advising VCs and start-up companies in these areas. A native of the UK, Dr Williams has lived in the US since 1999. His Doctorate is from the University of Bath. He also holds the title of IBM Distinguished Engineer, and was a Visiting Lecturer on Smart Cities and Communities at Stanford University. He is married with 3 adult children.

Contact Us



Head Office
7 Bayview Road
Ottawa, Ontario
Canada K1Y 2C5



US Office
335 Madison Avenue, 4th floor
New York, New York
USA 10017


Head Office
7 Bayview Road.
Ottawa, Ontario, Canada
K1Y 2C5




US Office
335 Madison Avenue, 4th floor
New York, New York, USA
10017




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