We are

contextere is transforming the future of work using AI to deliver actionable intelligence to the last tactical mile, empowering your workforce and improving asset performance. Our products and services enable our customers to successfully navigate the fourth industrial revolution and global skills gap.

Imagine technicians having conversations with machines about error codes, maintenance procedures, service bulletins or past performance. Workers obtain the knowledge to execute and equipment doesn’t break. Our machine learning algorithms extract previously inaccessible data, curate the information, and deliver knowledge that improves performance, increases skills, and eliminates errors.

contextere works in the field with you to meet challenges head-on, supporting digital transformation, driving connected worker initiatives, and deploying our products to produce results for today and tomorrow.

Our Founders


“There are three impacts that motivated us to start contextere. The first is the ability to save lives through the use of technology in the workplace. The second is to bridge the skilled worker gap where we have millions of vacant jobs yet millions of underemployed or unemployed citizens. The third is to reclaim some of the billions of dollars lost in the North American economy due to productivity leakage. contextere will develop a new augmented 21st century workforce and make every worker skilled.”
– Chief Executive Officer Gabe Batstone

“I’ve spent thirty-odd years helping businesses increase knowledge capture, decision-making, and individual performance using simulation technology, virtual training solutions, and augmented and virtual reality. Two common themes kept emerging: first, skilled workers in the field are rarely provided with the right information to do their job; and second, people spend too much time in the classroom and not enough time learning effectively on the job. When the global challenge of hiring and re-training skilled workers is combined with these two themes, there is an immediate need for action. contextere is that response – using artificial intelligence, contextual awareness, and mobile guidance, I believe we can enhance the skill and knowledge level of any individual and ensure that each is safe and productive in their jobs every single day.”
– Chief Strategy Officer Carl Byers


“There are three impacts that motivated us to start contextere. The first is the ability to save lives through the use of technology in the workplace. The second is to bridge the skilled worker gap where we have millions of vacant jobs yet millions of underemployed or unemployed citizens. The third is to reclaim some of the billions of dollars lost in the North American economy due to productivity leakage. contextere will develop a new augmented 21st century workforce and make every worker skilled.”
– Chief Executive Officer Gabe Batstone

“I’ve spent thirty-odd years helping businesses increase knowledge capture, decision-making, and individual performance using simulation technology, virtual training solutions, and augmented and virtual reality. Two common themes kept emerging: first, skilled workers in the field are rarely provided with the right information to do their job; and second, people spend too much time in the classroom and not enough time learning effectively on the job. When the global challenge of hiring and re-training skilled workers is combined with these two themes, there is an immediate need for action. contextere is that response – using artificial intelligence, contextual awareness, and mobile guidance, I believe we can enhance the skill and knowledge level of any individual and ensure that each is safe and productive in their jobs every single day.”
– Chief Strategy Officer Carl Byers

Our Advisory Board


General George A Joulwan (ret) United States Army, retired in 1997, has had a career of exemplary military service and outstanding foreign policy experience. His final military assignment was as Commander in Chief, United States European Command (CINCEUR) and as the 11th Supreme Allied Commander Europe (SACEUR). As CINCEUR, General Joulwan conducted over 20 successful operations in the Balkans, Africa and the Middle East. He established the first-ever strategic policy for U.S. military engagement in Africa. In addition, he served two combat tours in Vietnam, served in the Pentagon as the Executive Officer for the Chairman, Joint Chiefs of Staff, was Special Assistant to the President of the United States, and was Special Assistant to the SACEUR, General Alexander Haig. He is a graduate of West Point and holds a Master’s Degree in Political Science from Loyola University in Chicago.

Terry Cunningham is a silicon valley veteran and serial entrepreneur with a 25 year track record of success building innovative high-growth technology companies. Currently Terry is the CEO of Springpath who is at the forefront of pioneering hyper-converged infrastructure software. Prior to that Terry was President and General Manager of Seagate’s cloud storage and DR division, Evault, Inc. Cunningham originally founded Crystal Decisions, which was purchased by Seagate in 1994. Cunningham piloted Seagate Software through $350 million worth of acquisitions and helped grow the organization, with 40 offices and 2,000 employees. Cunningham’s accomplishments also include serving as president and COO of Veritas Software, and founding other successful software companies including InfoGenenis and Coral8. Terry holds a bachelor’s degree in mechanical engineering from the University of Waterloo.

Prof. Steven Feiner, Ph.D is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab. His research interests include human-computer interaction, augmented reality and virtual environments, 3D user interfaces, knowledge-based design of graphics and multimedia, mobile and wearable computing, computer games, and information visualization. His lab created the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneered experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. Prof. Feiner is an IEEE Fellow, a member of the CHI Academy, and a recipient of the ACM SIGCHI Lifetime Research Award, the IEEE VGTC Virtual Reality Career Award and the IEEE ISMAR Career Impact Award. He and his students have won the ACM UIST Lasting Impact Award and the ISWC Early Innovator Award. He has served as general chair or program chair for over a dozen ACM and IEEE conferences and is coauthor of two editions of Computer Graphics: Principles and Practice.

Dr. Peter Williams has played a major role in the development and delivery of IBM’s smart cities and smart utilities solutions. He has worked with organizations as diverse as the UN and EU, many city, state and local governments, and many utilities, globally, on these issues. By background a strategy and change consultant, he has spent his career at the intersection of technology and strategy, and currently focuses on issues including the role of the Internet of Things, artificial intelligence, and block-chains in city and utility operations. He has extensive experience of advising VCs and start-up companies in these areas. A native of the UK, Dr Williams has lived in the US since 1999. His Doctorate is from the University of Bath. He also holds the title of IBM Distinguished Engineer, and was a Visiting Lecturer on Smart Cities and Communities at Stanford University. He is married with 3 adult children.

Our Advisory Board


General George A Joulwan (ret) United States Army, retired in 1997, has had a career of exemplary military service and outstanding foreign policy experience. His final military assignment was as Commander in Chief, United States European Command (CINCEUR) and as the 11th Supreme Allied Commander Europe (SACEUR). As CINCEUR, General Joulwan conducted over 20 successful operations in the Balkans, Africa and the Middle East. He established the first-ever strategic policy for U.S. military engagement in Africa. In addition, he served two combat tours in Vietnam, served in the Pentagon as the Executive Officer for the Chairman, Joint Chiefs of Staff, was Special Assistant to the President of the United States, and was Special Assistant to the SACEUR, General Alexander Haig. He is a graduate of West Point and holds a Master’s Degree in Political Science from Loyola University in Chicago.

Terry Cunningham is a silicon valley veteran and serial entrepreneur with a 25 year track record of success building innovative high-growth technology companies. Currently Terry is the CEO of Springpath who is at the forefront of pioneering hyper-converged infrastructure software. Prior to that Terry was President and General Manager of Seagate’s cloud storage and DR division, Evault, Inc. Cunningham originally founded Crystal Decisions, which was purchased by Seagate in 1994. Cunningham piloted Seagate Software through $350 million worth of acquisitions and helped grow the organization, with 40 offices and 2,000 employees. Cunningham’s accomplishments also include serving as president and COO of Veritas Software, and founding other successful software companies including InfoGenenis and Coral8. Terry holds a bachelor’s degree in mechanical engineering from the University of Waterloo.

Prof. Steven Feiner, Ph.D is Professor of Computer Science at Columbia University, where he directs the Computer Graphics and User Interfaces Lab. His research interests include human-computer interaction, augmented reality and virtual environments, 3D user interfaces, knowledge-based design of graphics and multimedia, mobile and wearable computing, computer games, and information visualization. His lab created the first outdoor mobile augmented reality system using a see-through display in 1996, and pioneered experimental applications of augmented reality to fields such as tourism, journalism, maintenance, and construction. In recent years, Prof. Feiner has been program co-chair for IEEE Virtual Reality 2012 and Foundations of Digital Games 2012; general chair or co-chair for ACM VRST 2008 (15th Symposium on Virtual Reality Software and Technology), INTETAIN 2008 (Second International Conference on Intelligent Technologies for Interactive Entertainment), and ACM UIST 2004 (17th Symposium on User Interface Software and Technology); and doctoral symposium chair for ACM UIST 2009–2012.

Dr. Peter Williams has played a major role in the development and delivery of IBM’s smart cities and smart utilities solutions. He has worked with organizations as diverse as the UN and EU, many city, state and local governments, and many utilities, globally, on these issues. By background a strategy and change consultant, he has spent his career at the intersection of technology and strategy, and currently focuses on issues including the role of the Internet of Things, artificial intelligence, and block-chains in city and utility operations. He has extensive experience of advising VCs and start-up companies in these areas. A native of the UK, Dr Williams has lived in the US since 1999. His Doctorate is from the University of Bath. He also holds the title of IBM Distinguished Engineer, and was a Visiting Lecturer on Smart Cities and Communities at Stanford University. He is married with 3 adult children.

Contact Us



Global Headquarters
7 Bayview Station Road, 1st Floor
Ottawa, ON, Canada K1Y 3B5



US Headquarters
335 Madison Avenue, 4th floor
New York, NY, USA 10017


Global Headquarters
7 Bayview Station Road.
Ottawa, Ontario, Canada
K1Y 3B5




US Headquarters
335 Madison Avenue, 4th floor
New York, New York, USA
10017




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